This is one of two 30's that I worked on earlier in the spring of this year. I was responsible for the live action integration of the CG for this spot while at the Mill NYC and led sequences. There was no locked look for the piece, so it was the responsibility of the 3d artists and myself to develop the exploding/converging TVs to be somewhere in between a real explosion (which the client didn't want) and an extremely slick sequence where the panels disassemble & reassemble.
Feel free to watch with your own audio.
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