With the launch of NBA star point guard, James “The Beard” Harden’s, second shoe; Adidas has put together the “Gas. Break. Cook” campaign. The latest marketing initiative highlighting Harden’s on-court technical prowess and capabilities to shake-n-bake his opponent out of his shoes.
SICKBOAT was brought on board to build four motion graphic videos that complement the retail and POP display of the shoe.
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