For this year’s IFA - the world’s largest consumer electronics and home appliances trade fair - Philips asked us to help them develop a visual package for their press event. The stage featured a canvas of almost 10 meters wide, which was made up of a central projection surface and two LED screens on the side.
The Prelude and Crescendo were the key animations in this package and had a vital role in the press event. The Prelude was played whilst visitors entered the venue to set a calm and inspiring ambience. It was created with ‘disconnected’ as a theme, where as the Crescendo focused on ‘connection’ and raised the energy in the room to open a presentation.
Link to case: plusoneamsterdam.com/Philips-2014-2016
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