Eni is making some major changes to contribute towards a sustainable future. But they’d like a little help from you — making small everyday changes like riding a bicycle to work. We pitched in with a hand-drawn campaign.
The project involved two live-action shoots, the creation of 3D vines and butterflies, lots of animation tests and some pretty intense frame-by-frame animation. We ended up with two commercials, a couple of cut-downs and print assets.
We wanted the actions of the protagonist to feel realistic and natural, so setting up a studio shoot was the best choice to capture natural movement.
Eni + Chiara: vimeo.com/373906302
Making of: vimeo.com/373906966
Link to case: plusoneamsterdam.com/Eni-TV-Campaign
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