We were feeling better than a cold beer on a Friday night when a global sports brand approached us to help them with the visualization of their consumer segmentation. The open briefing gave us the creative freedom to build a story around the design – which we love.
We used our motion graphics and 2D animation prowess to help take their consumer segmentation to the next level, making nine different brand identities that worked in isolation but also as a collective along the way.
In this video we're giving you a peak into our design process.
Link to case: plusoneamsterdam.com/Global-Consumer-Segmentation
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