Wrigley´s launched Piklucas for the Mexican market. Spicy sweets that come in three flavours: watermelon, tamarind and chamoy (a Mexican sauce).
Agency DDB asked us to develop our vision for three imaginary worlds and bring to life the characters in each of this worlds.
We designed three surreal environments and we animated the characters in a cartoon style. We also created a watermelon sea, an amusing tamarindo tribe and a volcanic and apocalyptic scenery of chamoy.
The idea was to transmit awsomeness and joyfullness. More than “Around the world in 80 days” it has been around three worlds in 20 seconds.
在T站说说你的看法～