nhb: compositing, 3D, soundmix
agency: M.E.C.H. Berlin
filmproduction: -
director: -
Heidi Klum waves a flag for women's heart health, nhb in postproduction
Heidi Klum has a big heart for Coke Light, the same big heart that nhb has for post-production. Heart attacks are not just limited to men anymore. In our fast-paced and sometimes stress-filled world, heart disease does not discriminate. In fact, it has become the number one cause of death in women worldwide. A conducted survey has shown that two-thirds of German women are unaware of these risks.
That was the impetus for the much-needed call-to-action with this new diet coke campaign, "The heart truth" As spokesperson: a kind, recognizable and beautiful face - Heidi Klum - one of Germany's favorite and most beloved souls, not to mention still "easy on the eyes." This time, however, she's not strutting her stuff on the catwalk, but rather lending a hand to a topic that is not to be neglected. She refers to the all-day stress of our contemporary lives and as Coca-Cola's spokesperson, has helped to bring attention to a problem that won't just go away.
The campaign is now beating along in Germany as well, and we were proud to have played a significant role in 3D product replacement, of course, with tons of heart!