Kroger Corp Brands '17 The Greatest

2017年06月12日 09:06
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Another "in the home" spot showcasing a wide range of food products.
Here is the situation:
We scout on a Monday, it is one of those SUPER DYNAMITE BEAUTIFUL days with perfect sun, perfect blue sky, perfect temperature...the producer is loving the natural light and is so hoping that we shoot we mostly natural available illumination...the gaffer and I know we need to cover our butts...
Wednesday: The shoot day rolls around and it could not be any more HORRIBLE!!!!
Massive thunderstorm with super heavy non-stop rains! The sky is sooooo dark it is like some sort of "Biblical Darkness" has smothered the land!
Every window in this location is so dark, we have to frost them and blow light through each and every one them from a very soggy slopped yard...our lights all need double rain hats and the crew ladders skid in the mud...the G&E crew [BLESS THEIR HEARTS!!] are so soaked, they decide to have a "wet crew" who do nothing but stay soaked and outdoors working the big guns we had to bring in to fight the darkness and a dry crew who work inside....you can guess the pecking order in this....
We did manage to pretty much hide the fact that its basically midnite outside [in appearance, not by the clock] and we did manage to get a little lens flare and lens veiling...but not what we really wanted.
Seriously, if we could have shot on the beautiful day, we would have been a ton faster, made better images and with much few lighting units....but one can never guess these things in advance, only trust your gut and have a standby backup plan..with plenty of lights & electricity.
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