Today, colourful socks are ubiquitous. Themed socks line the shelves of everywhere from bookstores to airports, and even in professional environments, fun socks break the routine by giving the wearer a unique and personalised flair. This was not the case, however, when Happy Socks founders Mikael Söderlindh and Viktor Tell launched their brand in 2008.
After realising the potential of socks created with design at the forefront, the duo began crafting socks of all shades, in the process building a new market from the ground up. As evident in the Happy Socks name, the team always designed with happiness in mind, seeing the socks not so much as a fashion piece but as a way to impart the duo’s indomitable joy and spirit into every Happy Socks wearer. Almost ten years later, it’s safe to say their mission has been a success: Happy Socks are a worldwide smash hit with around 10,000 stores selling their products globally.
As the brand expands its retail stores to Germany, Schön! spoke with Söderlindh and Tell about their move to Los Angeles, their upcoming Christmas campaign with Macaulay Culkin, and how they’re looking to reshape retail like they reshaped the sock market.
Discover more. schonmagazine.com/happy-socks-mikael-soderlindh-and-viktor-tell-interview/
在T站说说你的看法～