STYLEFUND is a fashion initiative aimed at the promotion and cultivation of personal well-being. Comedian Amy Schumer and Hollywood Costume Designer Leesa Evans are founding members of The Collective.
We were asked to create an engaging interview-led film to highlight the work that Stylefund do. The film was all captured in one day during which Amy and Leesa were on hand to show women how powerful and confident they could feel if given the right tools.
We decided to use a documentary style for the promotional video as it was appropriate to capture the action on the Stylefund launch day. A two person crew lit and setup the interview then captured event footage throughout the launch day. The cutaways were designed to show the progression of the day and the transformation of the participants, not just in a physical sense but in an emotional context as well.
We knew that the film would feature numerous moments where it would be appropriate to use the 'talking head’ interview shot, especially during emotional moments when Amy Schumer cried whilst recalling the moment Leesa first made her feel special with a great new outfit, so we decided to spend time lighting and setting up numerous cameras to capture the moment in both close up and wide shots. We felt that a moving camera would help keep viewers engaged due to the evolving viewpoint that gives the interview a sense of momentum. We used cutaways of the event taking place at appropriate times and included before and after shots to show the transformation of the event participants.
The film is being used on Stylefund social media channels including shorter versions which we crafted in the edit suite. They are also featuring it on the Stylefund website as a means to explaining the concept and showing the power of the initiative to transform women’s lives.
ABOUT BOLD CONTENT VIDEO
Bold Content is a London based video production company. Bold Content’s in-house team of film specialists can manage the video production process at scale from concept through to completion.
Our award winning team of directors, camera operators, script writers, video editors, animators and producers, ensures that each video we create receives the highest level of work at every stage of its execution.
Learn more: boldcontentvideo.com
LIST OF SERVICES
Event Videos: boldcontentvideo.com/event-video-production/
Interview Videos: boldcontentvideo.com/talking-heads-video-production/
Corporate Videos: boldcontentvideo.com/corporate-video-production/
Promotional Videos: boldcontentvideo.com/promotional-videos/
Commercials: boldcontentvideo.com/commercial-videos-production/
Animation: boldcontentvideo.com/animation-video-production-company/
Explainer Videos: boldcontentvideo.com/explainer-video-production/
Branded Content: boldcontentvideo.com/branded-content-video-production/
ADDRESS
Unit 27
St. Olav’s Court
City Business Centre
Lower Road
London
SE16 2XB
BOLD CONTENT ON SOCIAL MEDIA
Twitter: twitter.com/BoldContentTV
Facebook: en-gb.facebook.com/boldcontentvideo/
LinkedIn: linkedin.com/company/9262682/
Instagram: instagram.com/boldcontent/