When Colt asked us to create an interview video for them we asked whether we could add some creative flair to liven things up a little. The results are this talking head interview, mixed with creative animation to visually represent the core concepts. The images act as key visuals, enabling the audience to associate the illustrations with the comments. This aids in retention and recall of those messages long after the video has finished. 65% of people are visual learners so giving them something more interesting than a standard talking head interview allows them to take onboard the information in a method that suits them best. It's also a cost-effective way to add visual flair to an interview, without having to capture B-roll or use expensive stock footage.
ABOUT BOLD CONTENT VIDEO
Bold Content is a London based video production company. Bold Content’s in-house team of film specialists can manage the video production process at scale from concept through to completion.
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