A slick and contemporary TV spot introducing the start of the W Series - a ground-breaking
women’s motorsport championship, kicking off in Hockenheim.
A punchy cut of high-speed skills and full-on crashes rotoscoped out and bedded into cool desaturated track landscapes.
This was infused with rapidly cut dynamic close-ups of engine details and stylised CGI car builds.
The film’s audio is primarily driven by emotive
driver statements, beautifully woven into a sound design-bed adding even more pace and excitement to the film.
Director: Julian Gibbs
Post-production: Intro in-house team
Sound design: Toby Griffin
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