At their WWC19 Innovation Event in Paris, Nike unveiled the designs of their new team kits ahead of this year’s FIFA Women’s World Cup in France. Each national kit in the series is made of 12 recycled plastic bottles.
Intro conceptualized this seminal feature with a 3D animation featuring multiple bottles that encapsulate the beauty of repetition. Each bottle lid represented one of the colours of Nike’s 14 federation teams.
Credits:
Nike Design Director: Daniel Whiteneck
Director: Camella Kirk
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