For the launch of the Nike Zoom Vaporfly Flyprint, we created a set of premium GIFs.
This is the first time Nike produce the final shoe using 3D printers – making Flyprint lighter, more breathable and more water resistant.
To showcase the advanced technology, these films visualise the shoe with the purity of museum pieces.
For the holiday season, we created an additional set of assets for a new colourway.
Credits:
Nike Senior Designer: Adriano Furtado
Nike Designer: Hunwoo Choi
Director: Julian Gibbs
Post-production: Intro
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