We created a "newsstand of the future" for adidas and turned an old-school NYC bodega into an immersive, futuristic experience to launch their new Ozweego sneaker.
Fans who reserved their time slot through a social pre-seed and text message got to enter the activation through our bodega’s fridge door: a wormhole into 2048, the year of the Ozweego 50th anniversary.
After time hopping into a futurefied New York City cityscape via an interactive newsstand, they received a lookbook from the future and a Golden Ticket to redeem their very own pair of Ozweego.
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