For our latest collaboration with TBWA\NEBOKO, we helped McDonald’s Netherlands take its support for the Ronald McDonald Children’s Fund one step further by showing three kids that the charity supports as what they are: superheroes.
Each kid had a Happy Meal toy based on them, plus their own sixty-second animated action film showing how they fights monsters with a unique superpower based on their illness.
This is how it came together.
Agency: TBWA\NEBOKO
Creative Production Studio: Ambassadors
Directed by: Ambassadors
Creative Director: Vincent Lammers
Art Director: Nick Groeneveld
Producers: Daphne Litjens, Bo Kops, Jade Durbecker
Sound Producer: Zoë de Regt
Artist Manager: Marissa Zandvliet
Editors: Oscar Marmelstein, Bram Koopmans
Colorist: Matt Hare
DOP: Gabor Deak
VFX Supervisor: Sil Bulterman
VFX Artists: Sil Bulterman, Stephen Pepper
3D Supervisor: Ivor Ribeiro da Silva
3D Artists: Charlotte Vallet, Alexander van Buggenum, Sjoerd de Greef, Jonathan Krijgsman, Jeroen Hoolmans, Ralph Meijer, Peter van Rij
2D Animation: Rink Hof
3D Animation: Nick Groeneveld, Nanda van Dijk
Lead Designer: Maureen van der Hout
Designers: Rachelle Slingerland, Charlotte Vallet, Iris van den Akker
Layout & Storyboard: Nick Groeneveld, Charlotte Vallet
Sound Designer: Joep Meijburg
Composer: Sebastiaan Roestenburg
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