THE RAT RACE 2020 / THE LINE ANIMATION / KENZO

Project: The Rat Race 2020
Client: The Line Animation / Kenzo
Music & Sound Design: Box Of Toys Audio
BACKGROUND /
Kenzo welcome the Year of the Rat with a vintage style animation lovingly drawn by the curly moustachioed artistes at The Line Animation studio. Using his kung fu prowess and cunning, the Rat races other animals from the Chinese Zodiac to the finish line!
APPROACH /
Influenced by kung fu movies of the 70s, we chose sounds and instruments that reflected this beloved era of film. Chinese percussion drives the pace and drama while a mixture of classic kung fu and Hanna-Barbera style sound effects punctuate the action.