Each new homebuyer purchases a home for a unique reason - maybe they’re just starting out, or expanding their family, or downsizing for retirement. The process of building a new home comes with a huge range of emotions, from excitement to worry, to anticipation, to the thrill of turning the key for the first time. Morrison Homes wanted to capture these emotions, paying tribute to the homebuyer. We created a series of “moving portraits” paired with a thoughtful script and soundtrack, letting the emotion in the actual homebuyer’s face tell their story.
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