ATB is transforming banking from the inside out. We were asked to create an inspiring video that transforms the ATB logo in fun and crazy ways as a parallel for the overall ATB transformation. With a tight deadline, we got creative. We conceived a variety of methods to convey each transformative concept: from explosive coloured powder representing "breaking free"; to creating a 3D world of honeycombs working together showing a "hive mind"; to bold, graphic 2D animation representing "thinking differently". The result is meant to inspire and excite, showcasing ATB as a bank that goes beyond conventional business and relationships.
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