"Teaming up with Sonic Minds has been a great opportunity to review our brand identity and explore new ways to express it. Karsten has introduced the world of sonic branding to us and has created a sonic style for the Frontify brand. The outcome, a set of appealing tracks and an audio logo, hasn't only been only a valuable addition to our appearance; the project itself has also given useful insight in the meaning of sound in brand management in general, which is important for further development of the Frontify Brand Management Platform. Complementing text and visuals, audio has finally found the place it deserves in our brand – and product."
Willem Haen
Brand Director
