BMW X1 - World Premiere

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The new BMW X1 in action at the Frankfurt Motor Show 2009. Gate11 designed and produced all the motion graphics for the 300 meters of screens that span the whole exhibition space.
The clip shows an excerpt of the BMW X1 world premiere.
AWARDS:
(for the IAA 2009 BMW project as a whole; bluescope/gate.11)
Cannes International Advertising Festival 2010, Design Lion: Silver
Red Dot Communication Design Award 2010
ADC Award 2010, Bronze
Art Directors Club /New York, Merit Award 2010
iF communication design award 2010
Designpreis der Bundesrepublik Deutschland 2011 - Silber
CREDITS:
Client: BMW
Production: gate.11
Music: Andreas List
Style Frames, Animation: Jan Schönwiesner
Team: Conny Krause, Arnd Buss von Kuk, Constanze Mueller