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World premiere of the all new BMW M760Li xDrive at the 86. International Motor Show in Geneva. A fun project in 9k resolution with the team at ARRI.
Client: BMW Group
Agency: lucie-p GmbH
Creation: ARRI Media Creative Solutions
Creative Director: Christiane Scheibe
Post Producer: Sandra Semmler, Michel Schütz
Art Direction & Motion Graphics: Alfred Weinl, Jan Schönwiesner
Event agency: Meiré und Meiré
Editor: Petra Scherer, Christian Senger
Sound: Michael Meinl
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