smart - Electric Drive - Director's Cut

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BBDO invited ARRI Creative Solutions to develop and produce a commercial for the world premiere of the new smart electric drive. I was freelance Creative Director/Director on the project and we took it from the initial brief through look development, shading/animation and compositing all the way to the final product.
The ad ran on a giant screen at the Gare du Nord in Paris, was used in social media and featured at the international trade shows in Paris and Detroit.
Client: Daimler AG
Agency: BBDO Berlin GmbH
Creation: ARRI Creative Solutions
Post Producer: Christiane Seifert
Director & Art Direction: Jan Schönwiesner
3D Shading & Animation: Fred Weinl
Compositing, Animation: Fred Weinl, Jan Schönwiesner
Motion Graphics: Daniela Hermann
Music: temp track for your viewing pleasure,
was not part of the delivered product