The atmosphere at an A-League match is powerful. And it does influence the game. Players talk about fans being the 12th player on the pitch. That synergy between player and fans creates an energy that’s manifested on the pitch. And when this energy is at its peak, it can change the course of a match. So to engage the football community with our campaign idea in a unique way we distilled the atmosphere of an A-League match into branded AA batteries. Then we package these up with our letter of intent along with a link to a film showing how we did it.
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