Award-winning director Joe Kosinski (Reset Content) teamed up with Tim Miller and Blur Studio to create the :60 spot “Unity” for Ubisoft’s popular Assassin’s Creed franchise. Tapped by agency Sid Lee Paris and collaborating with production company Iconoclast, Blur produced the emotionally charged, all-CG commercial featuring massive crowds and intricately animated characters storming the streets of 1780’s Paris. Over 1,400 online community members submitted their own character designs that appear in the spot as well as a large Gigapan image that uses coordinates that allow users to find their creation among the crowd.
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