灵感

McDonald's / TOE French Beef Burger

2017年07月23日 19:07
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Taste of Europe (TOE) is the main idea of campaign this time. We shoot the food film in a elegant, smooth, highspeed way. Our production designer is a great artist building up a fancy restaurant kitchen set. When I walk into the set, I feel the same atmosphere when I shoot a documentary film in real fancy kitchen last time. In this set, we use only 2.5kW HMI hanging on a truss, and that's enough. Unlike the daylight-tone use more than 18kW HMI, we create the image look on just one lighting source. This also give us a simple look of shadow. Due to the tight schedule, we shoot another TOE episode the same time in a studio. That's my first time handling two location simultaneously. My gaffer setup a big 20ft sq. black clothes in the middle of two sets so the lighting does not affect each other. All the two shooting days we walk between A&B so frequently.
Agency/ Leo Burnett Taiwan
PRODUCTION/ Blue Moon Films (Taiwan)
DIRECTOR/ Howard Chen
CINEMATOGRAPHER/ Yu Yu Tang
CAMERA/ Phantom Flex 4K, Alexa Mini, 5DMK3
CREW/ 30 people
COLOR GRADING/ BMD DaVinCi Resolve @ Timeline Studio
SHOOTING LOCATION/ Success Studio, TaipeiTaiwan
SHOOTING DATE/ May , 2017
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