As an innovative company that creates sportswear using the most advanced technologies in every possible aspect, Mission had an ambitious task to exquisitely visualize as many important feautures as possible in a single commercial spot.
We've decided to build the tension throughout the video by creating the stylized shirt production process. The threads that feel organic in motion are sewing the t-shirt that instantly becomes the definition of action. The speed is converted into the heat and the technology reacts immediately with a water explosion as a visual metaphor of the process that keeps the moisture level at minumum.
Client: Mission
Production Co: Aggressive
VFX: Loop
Creative Directors: Alex Topaller, Dan Shapiro, Alex Mikhaylov
Executive Producer: Dan Shapiro
Art Director & Design: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Production Manager: Dustin Pownall
Modeling: E.D.Satan, Sergey Nezhentsev
2D Animation: Vladimir Tomin, Alex Frukta
3D Animation: Dmitriy Paukov
FX TD: Daniil Rybkin, Dmitriy Paukov
Rendering: Max Chelyadnikov
Compositing: Max Chelyadnikov
Sound Design: Echoic