Żywiec is the biggest Polish beer brand. The brand essence is the appetite for life. So, instead of a ton of hop, barley and an enormous brewery, in this commercial you will see lot of courage, passion, imagination, curiosity, adventure.
This is what we call the Żest for life.
It has been a very challenging project. We shot it in South Africa, Austria and Warsaw. Alle the scene were shot for real. Shooting underwater in a real iced lake this unbelievable upside down hockey, was very hard, but finally an amazing experience. Even shooting in a real acquarium respecting all the rules, was tough! But finally, enjoy this beautiful journey where our heroes live life to the fullest!!!
Client // Zywiec // Heineken Group
Agency // 2012 Agency
Executive Creative Directors // Maciej Marasek, Marcin Pucyk
Art Director // Kamil Kotarba
Copywriter // Marcin Pucyk
Production company // Opus Film, Warsaw
Ex.Producers // Michal Chichomski, Jarek Parzyjagla
Cinematographed by Wouter Westendorp
Cinematographer for the lake scene // Michal Dabal
Color artist // Claudio Beltrami
Edited by B+C, Wojciech Wlodarski
Original score and sound design // Smider
Art Directors // Janusz Mazurczak, Lisa Hart
Stylists // Laura Meek, Valter Kobal, Anna Bilicka
Line producer for Atomik Pictures // Keah Bews
1st AD // Tony Tex
Post production and VFX // Televisor, Warsaw
Shot in Cape Town, Warsaw, Austria.
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