nanamica : A Conversation with Eiichiro Homma

Founded by Eiichiro Homma in 2003, nanamica has quickly become a pioneering brand in Japanese contemporary mens fashion. Eiichiro is also the brains behind the North Face Purple Label that is exclusively sold in Japan. Nanamica seamlessly blends the traditional and utilitarian with the contemporary, using the latest in technical fabrics including GORE-TEX®, PERTEX® and CORDURA®. We spent the afternoon with Eiichiro in his store, showroom, and office in Daikanyama discussing the past, present, and future of nanamica.
Filmed and Edited by Ryan Lindow
Music by Hashbrown
Additional Filming by Daniel Chmielewski
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