MEDHOST approached us with a project that included a minimum of five 60-second videos, a few smaller assets, and a pretty simple directive—make them stand out. We started by observing all their competitors and found a surprising (not really surprising at all) trend of flat iconography and a professional tone. So we just did the opposite.
Client
MEDHOST
Direction
IV Studio
Exec. Producer
Samuel Cowden
Creative Director
Zac Dixon
Animators
Taylor Blair, Maxwell Anderson, Stephen Van Wyk
Character Design
Taylor Blair
Designers
Michael Cribbs
3D Designers
Taylor Blair, Maxwell Anderson, Chris Guyot
Compositor
Taylor Blair
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