We partnered with CBS Studios International to create this promotional spot. The audience of CBSSI are international TV buyers, many of whom don't speak english as a first language. Additionally, the primary use for the video would be at events. These two factors drove us to take a text-based approach rather than voiceover, in order to increase comprehension and require focus from the audience.
Client
CBS Studios International
Direction
IV Studio
Exec. Producer
Samuel Cowden
Creative Director
Zac Dixon
Writer
Samuel Cowden
Animators
Maxwell Anderson, Zac Dixon, Michael Cribbs
Designers
Michael Cribbs, Nayt Cochran
3D Designers
Maxwell Anderson
Compositors
Maxwell Anderson, Zac Dixon
Music
Cody Fry