From the moment Virginia reached out about making ads to promote their ‘Career in a Year’ campaign to the time we delivered these videos was less than one month. It meant we had to have meetings, understand their communication goals, develop concepts, write scripts, rewrite scripts, and then actually make the videos in a mere four weeks. This was not enough time. But, you see, that was a problem, because we LOVED the potential of this project—so we ignored our rationality, embraced irresponsibility, and said yes.
Well, thanks to some killer producing (thanks Rebekah) and some crafty creative direction (thanks Zac), it all came together. Our concept revolved around a script full of double-meanings. Financial security and a career in security. A new beginning for your life and a new beginning for children in early childhood education. And just like every career is different, the art styles that portrayed them all would be different too. As some old TV dude liked to say, ‘we love it when a plan comes together.’
In addition to the :30 and :15 second widescreen versions of the videos, we expanded the campaign into eight short vertical Instagram story ads.
Credits
Client: TBR
Direction: IV
Creative Director: Zac Dixon
Exec. Producer: Samuel Cowden
Producer: Rebekah Hamilton
Illustration: Allen Laseter, Sarah Beth Morgan, Esther Lalanne, Taylor Blair, Michael Cribbs
3d Designer: Max Anderson
Animation: Allen Laseter, Zac Dixon, Taylor Blair, Max Anderson, Stephen Van Wyk, Nayt Cochran
Sound Design: Jeff Moberg
VO: John McCalmont
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