Mini Golf - Vivify

The Vivify project let us explore the immense versatility of animation projects. It started with a request for three videos and then we were like,‘Threevideos are cool, but you know what’s cooler? A dozen videos, a bunch of still design assets, and a lovable grandma that would most definitely give you a Werther’s Original.’ And they replied,‘Yeah,that sounds cooler.’
Check out some of the other videos in the series!
Mobile Tracking :15 — vimeo.com/331823439
Virtual Visit :15 — vimeo.com/331823538
So in our quest be the very best like no one ever was, we set out to understand their innovative approach to remote healthcare. Our real test was to find a way to build the projects in a way that would first exist as a :60 explainer video and then be cut up into shorter video ads, isolated as images on alpha for still graphics, and made you really crave a Werther’s Original. In a way, you could say extending the value of the original video assets was our cause.
We knew these would travel across the land on all sorts of mediums like YouTube, infographics, and webpages. So we searched far and wide to find each and every way we could make the assets we created more useful for Vivify. In the end the project was a huge success and everybody involved understood the power that lives inside a well planned animation project.
“Vivify’s brand is very confident, kind, and engaging. With that in mind, I really wanted to make these videos fun and different, while staying wholly relatable and unique to their brand. We used plasticine clay textures, bold colors, simple and round shapes for characters, and quirky story concepts.(Likehaving your Vivify phone app work so fast that it would win in a race with your ride sharing app or your food delivery app)”
-Taylor Blair, IV Creative Director
We’re still working on this project(it’sa big one), but the final deliverables will consist of three :60 videos, six :15, six :06, a few dozen illustration assets on alpha, and the satisfaction of knowing that we caught them all.
Credits:
Exec. Producer
Samuel Cowden
Exec Creative Director
Zac Dixon
Creative Director
Taylor Blair
Writers
Samuel Cowden, Taylor Blair
Producer
Rebekah Hamilton
Animators
Taylor Blair, Tom Oakerson, Preston Gibson
Character Design
Michael Cribbs
Designers
Michael Cribbs
3D Designers
Preston Gibson, Tom Oakerson, Taylor Blair, Stephen Van Wyk
Compositor
Taylor Blair
Sound Design
Jeff Moberg
VO
Bryan Kopta