Bull was shot in Calgary, Canada over 5 chilly nights at the beginning of September 2002. It features some of Canada's top rodeo talent and shows a cowboy, alone at night in a corral, pitting himself against the might of a large bull. He rides the bull as it violently tries to throw him, and finally subdues it to his will to the point where it performs the equestrian manoeuvre known as a 'half pass' whereby it 'dances' sideways, crossing its front and back legs as it does so.
Dramatically effective (if physically impossible), the action in the spot highlights the 'Dynamic Ride Control' feature of this car, and shows how great power can be controlled and chanelled.
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