We were approached by Adobe a few months ago to develop a Creative Cloud artwork based on the theme 'Creativity for All'. In the spirit of diversity and inclusivity, the idea we came up with was that of a 'stream of creativity' from which artists of all shapes and sizes can draw from, and use the power in any way they want.
The color, which is based on Adobe's suite of programs, is also used in the narrative. The colors start flowing from the stream, and as soon as the characters interact with it, the colors transfer to them, seemingly giving them the ability to create.
The most important point of the visual is that absolutely anyone can tap into Adobe's powerful suite of programs and make it a catalyst for their creativity. This is the true essence of their theme 'Creativity for All'.
Client: Adobe
Senior Creative Director: John Caponi
Associate Creative Director: Michael Jarrott
Designer: Ivan Despi
3D modeling & animation: Ivan Despi & Peter Palanas
2D cel animation: Jo Gregorio
Final comp: Ivan Despi
Borrowed audio: 'Point' by Cornelius
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