Araneta City 'The City of Firsts'

The center is now a city.
Our latest work for for the rebrand of Araneta City is our first time collaborating with Director Sid Maderazo, and we couldn't be happier. Thank you to Direk Sid and everyone at BBDO Guerrero (Zap, Caleb, everyone!) for working with us!
Of course, credits go to our most awesome team for sticking with this. Last but not the least to Upprgrnd for their amazing work :)
Welcome to Araneta City, the City of Firsts.
Agency: BBDO Guerrero
Client: Araneta City
Production House: 88 Storey Films
Director: Sid Maderazo
Storyboard: The Acid House
Edit, rotoscoping and clean-up: Upprgrnd
Design, illustration, animation and compositing: The Acid House
Acid House designers & animators:
Jo Gregorio
Gerone Perez
Peter Palanas
Agu Crisostomo
Rod Tinapay
Sofia Abellera
Liana Sun
Pauline Despi
Ivan Despi