UPP Advertising teamed up with Samuel Bennetts and Big Kahuna Films and brought to life a brand new robot to introduce the Etisalat 5G network. The robot and all other futuristic elements were designed and created by UPP designers and the whole animation is based on Ian Eastwood's dance performance to a cover version of The Greatest Show song. This was all shot during four days in Dubai under UPP supervision and using the UPP motion capture system.
Welcome to the future!
Director: Samuel Bennetts
Production: Big Kahuna Films
Agency: IMPACT BBDO
Client: Etisalat UAE
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