National broadcast airdate 3/22
Client: Dia & Co
Agency: Quirk Creative
Director: Tiffany Frances
DP: Fletcher Wolfe
Producer: Brooke Goldman
Agency Producer: Meryl Draper
Creative Director: Gaelan Draper
Agency Account: Yael Nachajon
Copywriter: Matt Lazarus
1st AD: Nick Mann
Steadi: Greg Arch
1st AC: Spencer Goodall
2nd AC: Devon Taafe
Camera PA: Cassandra Ellis
Ultimate Arm Crane: Mark West
Ultimate Arm Driver: Luke Babb
Ultimate Arm Tech: Patrick Ostlund
Ultimate Arm Camera: Paul Bashour
Gaffer: Albert Gonzalez
BB Elec: Miguel Razo
Key Grip: Michael Galdamez
BB Grip: Gerardo Paz
Art Director: Wren Sieber
Production Designer: Kurt Braun
HMU: Cathi Singh
HMU Assist: Yolanda Garcia
Wardrobe Stylist: Ashley Falcon
Wardrobe Assist: Kimberly Nguyen
Cast:
Morgan Faulkner
Bree Malzow
Kendra Austin
Teniece Carolyn
Color Grade: Alan Gordon @PostProGumbo
Dia&Co is a plus-sized fashion subscription (and direct to consumer) brand that provides women sizes 14-32 with clothing they will love. Our challenge was to create spots that showcased the love and joy they bring to their customers and inform potential customers of the benefits of the subscription service.
We were moved and inspired by Dia&Co’s brand, mission, and most importantly, the care and love they showed when considering their customers. We translated that pure joy in two directions. The first was a direct visualization of the fashion journey that Dia takes its customers on: a spot featuring inspirational Dia&Co customers on the great American road trip, which was shot in Palm Springs. The second, a pithy, direct spot featuring plus-sized women articulating fashion “rules” and looking great while breaking them, which embodied Dia&Co’s anthemic stand against a fashion industry that has historically overlooked the plus-sized customer.