+1 / Taipei Metro Branding Film

Taipei Metro Branding Film / 臺北捷運形象
Taipei Metro +1, Your Story +1
Bito partnered with Taipei Metro with a playful cel-animation to celebrate its 10 billionth passenger milestone.
The metro is a vessel. It promptly and accurately carries every passenger to the desired destination. This mission is what makes all the +1 beyond 10 billion meaningful.
Five story lines connect five groups of people and themes. The animation captures their emotions and moves viewers’ eyes with their journeys.
Many hidden treasures can be found if you look closely, like the swimming pool MRT car back when 2017 Universiade took place. We hope this animated short revive and resonate what MRT means to every you who ever took a ride.
Because your story is what adds onto Taipei, and Taipei Metro.
Directed by Bito
Client: 台北大眾捷運股份有限公司 Taipei Rapid Transit Corporation
Director：劉耕名 Keng-Ming Liu
Copy Director：黃心怡 Vicki Huang
Associate Art Director：王璿甯 Hsuan-Nin Wang/ 呂秉真 Binbin Lu
Producer : 劉妤暄 Tammy Liu
Assistant Producer朱庭瑄 : Anne Chu
Account Manager：彭乃芸 Naiyun Peng / 劉妤暄 Tammy Liu
Ideation：黃心怡 Vicki Huang / 王璿甯 Hsuan-Nin Wang / 呂秉真 Binbin Lu / 蔡易廷 Eating Tsai / 鄭楷 Kai Cheng / 劉耕名 Keng-Ming Liu
Lead Designer：王璿甯 Hsuan-Nin Wang
Concept Artist：王璿甯 Hsuan-Nin Wang / 呂秉真 Binbin Lu / 邵偉豪 Wei-Hao Shao / 郭怡辰 Yi-Chen Kuo / 徐佳 Chya Hsu
Character Design：王璿甯 Hsuan-Nin Wang / 呂秉真 Binbin Lu
Layout Design：呂秉真 Binbin Lu
Storyboard：呂秉真 Binbin Lu / 邵偉豪 Wei-Hao Shao
Lead Animator：呂秉真 Binbin Lu
Lead Motion Designer : 邵偉豪 Wei-Hao Shao
Cel-Animator：呂秉真 Binbin Lu / 蔡易廷 Eating Tsai / 詹凱勛 Eden Chan / 陳常青 Chang-Ching Chen / 王璿甯 Hsuan-Nin Wang / 盧丁衣 Ding-Yi Lu / 陳奕綺 Yi-Chi Chen
Painting Artist：蔡易廷 Eating Tsai / 王璿甯 Hsuan-Nin Wang / 邵偉豪 Wei-Hao Shao / 徐佳 Chya Hsu / 呂秉真 Binbin Lu / 賴又綺 Yu-Chi Lai / 陳常青 Chang-Ching Chen / 吳嘉恩 Chia-En Wu / 宋佳璇 Chia-Hsuan Sung / 林田 Tian Lin / 唐以庭 Yi-Ting Tang / 黃建璋 Chien-Chang Huang / 黃安淇 An-Chi Huang / 賴予諾 Yu-Nuo Lai / 林耘安 Yun-An Lin / 王姝妍 Shu-Yan Wang / 沈佳穎 Chia-Yin Shen
Compositing / VFX Artist：邵偉豪 Wei-Hao Shao / 蔡易廷 Eating Tsai / 林孟學 Meng-Hsueh Lin
Editor：邵偉豪 Wei-Hao Shao / 蔡易廷 Eating Tsai
Music : Subject 2 Sound
Composer : Liya Dunlap
Sound design : David Dunlap
Violin : Aline Homzy
Guitar : David Dunlap
Bass : Daniel Botos