The “wild” it aims to capture is not frenzy or savagery. It is the wild power to be with oneself that the human race innately possesses with Mother Nature and with oneself. Such wild power is fading away from the people living in the cities, whereas anyone that pays a visit to Taitung seems to retrieve it bit by bit.

Taitung Branding Film 台東形象影片 | 找回你的野
Hence, in this video, you may find the camera is like the eye of a primitive hunter, with a careful mind to observe creatures around and unruly moves that march on cliffs and ride on waves. We expend the horizon immensely as “tall” as that riding on a hot air balloon or the starry sky and as “deep” as that when you dive into the ocean. Each element is designed as a hidden surprise, including the totems, roads, fabrics, paintings on the church, the silhouette of architecture, the new energy of design, etc. Whatever the presentation is, they all cling to the origin of Mother Nature, as the wild of which is the inspiration of all the elements.

“Indulge yourself in the bliss of Mother Nature and return to the wild link to the Mother Nature.” That is what manifests the essential uniqueness to anyone visiting Taitung disregard the intentions of their trips and constitutes the innermost core value of the brand of Taitung that you can’t find either anywhere else.
Directed by Bito
Client：Plan b 第二計劃
Creative Director：劉耕名 Keng-Ming Liu
Director ：劉耕名 Keng-Ming Liu
Assistant Director：高慶和 Ching-Ho Kao
Producer：劉妤暄 Tammy Liu
Ideation：黃心怡 Vicki Huang / 莊宜蓁 Jen Chuang / 高慶和 Ching-Ho Kao
Copy Director：黃心怡 Vicki Huang / 莊宜蓁 Jen Chuang
Account Manager：彭乃芸 Naiyun Peng / 劉妤暄 Tammy Liu
Photographer：高慶和 Ching-Ho Kao / 鄭楷 Kai Cheng / 黃鈞豊 Ken Huang
Drone Operator：高慶和 Ching-Ho Kao
Location Manager：李惠永 Huie-Yung Li
Editor：高慶和 Ching-Ho Kao
Color Grading：高慶和 Ching-Ho Kao
Typography Design：謝鎮璘 Damon Hsieh
Music：Through the Dead Wood by Songs of Water / In the Clouds by Be Still the Earth
Aboriginal Song：躍樂-Kavarasa’an by 知本卡大地布lralrak樂舞團
Music Editing& Sound Design：黃俐雅 Liya Dunlap / 高慶和 Ching-Ho Kao
Special Thanks：
GR33N Skate Shop / Muk Lin FPV / Sweet Night Kitchen / The Coconut Woman 椰女郎 / 沙拔壤民宿（羅沙工作室）/ 東昌帆布行 / 東元科技文教基金會 / 金崙天主堂(聖若瑟天主堂) / 阿布斯布農傳統服飾工作室 / 都蘭衝浪店 / 賓茂國中