BACS | Current Account Switch Service 2017 [TV Commercial]
Del Mak | Choreographer
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The Current Account Switch Service is a service that helps customers switch bank/building society accounts in the UK. More than 40 banks and building societies are part of the service and covering over 99% of UK current accounts.
In a follow up to the Award Winning 2016 campaign, Del is reunited with the Switch Guarantee Guy to create choreography and movement for a revamped TV commercial, Social Media content including Facebook Carousel, Twitter GIFs, Snapchat, plus Print advertising for bus sides and telephone boxes.
Careful planning for each advertising medium was required to produce engaging visuals each in their own right and a sequel that had advanced on in both creativity as well as quantity of content. Clever use of time and space can be seen in the Facebook Tilting and Carousel content.
John Altman's special 25-piece orchestra adapted arrangement of Isaac Hayes’ classic ‘Shaft’ theme tune is once again revived for the campaign.