A split screen animation that tells the endearing story of an ongoing competition between two neighbours; one an electric car owner, the other an average car owner. The split is used to show their respective lifestyles in parallel.
Throughout all the different features of Renault EVs are featured but also debunks the misconception that electric cars are less convenient and efficient than their petrol counterparts. Seasons change and so do the vehicles of the average car owner.
Yukai Du one of our Designers, designed and art directed this piece which we at Bliink produced it. Her rich, colourful and textured style brings this piece to life. To see more of Yukai’s work, do take a look at her portfolio . . . bliink.tv/designers/yukai-du/
CREDITS
Client: DigitasLBi
Director: Yukai Du
Production Company: Bliink.tv
Original Idea: Eleanor Howe & Lina Benmansour, DigitasLBi