Biotherm Homme | Whatever You Live feat. David Beckham [Commercial]
Del Mak | Choreographer
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del@delmak.com
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Biotherm Homme is the Number 1 selective skincare brand for men worldwide owned by L'Oréal under it's Luxury Products division, it specialises in using Thermal Plankton in it's skincare range, releasing new and innovative products with a focus on young, urban and physically active men.
David Beckham is the face and first global ambassador for Biotherm Homme collaborating on a full range of products, including bodycare, grooming and skincare.
The 'Whatever You Live' spot demonstrates how the Biotherm range of products named Force Supreme, Aquapower and Age Fitness are suitable for all ages and skin types. Comprising of a variety of eclectic scenes it features a diverse group of men going through ‘torture tests’ they may encounter in their day to day lives on their skin. These include glass of water thrown in mans face, a slap on the face, business man late at the office exhausted, a boxer punching, a man skipping, dancing in nightclub, singing karaoke and a French kiss.
Del worked closely with each model / actor through each scene not only on action and movement inspired by the moment but also focusing on their character and expressions through facial gestures and reactions ensuring they could all be aspirationally recognised and relatable.
Whatever you live, your skin lives too.