Fluid Credit Card | Totally Money [Commercial]
Del Mak | Choreographer
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del@delmak.com
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TotallyMoney, the credit report, eligibility, and comparison specialists and NewDay, a leading specialist financial services provider and one of the largest issuers of credit cards in the UK, have partnered together to re-launch the Fluid Credit Card.
Fluid is a new credit product designed to help Near-Prime consumers reduce interest payments and pay down their balance sooner with a highly competitive balance transfer offer of 0% for nine months.
For the re-launch of Fluid a bright, colourful and happy commercial campaign was created featuring a customer telling her hair dresser the benefits of a balance transfer. With the realisation of how much freedom these benefits give her we see the hair dresser's imagination come to life with music pumping and everyone dancing around in costumes inside the salon.
Del choreographed and movement directed the diverse cast including actors, dancers performing popular meme dances, a roller skater and a hand balancer.