Fashion's Dirty Little Secret

John Filipe and Arch & Hook Expose ‘Fashion’s Dirty Little Secret’
The film for Arch & Hook, the world’s leading and only sustainable hanger brand, raises awareness of hanger pollution in the fashion industry, and stars Model Mafia activist Nimue Smit wearing designs by sustainable couturier Ronald Van Der Kemp.
‘Fashion’s Dirty Little Secret’ highlights the huge but unknown problem in fashion retail distribution, better known as the ‘garment on hanger’ (GOH) stage. This unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers. It’s estimated that 150 billion garments are produced globally every year. If just two thirds of these garments use GOH, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade.