We were again fortunate enough to be able to do what we love best: Stop-frame.
“Old McDonald” is the second commercial for GWK brought to life with an amazing script by the team over at Mullen Lowe Cape Town.
This time we tell the story of Frank when he was a youngster, with his parents growing up on the family farm.
We see the hardship and endurance it took to farm back in the day, and what he has learned and carried on to his son. By embracing technology, we see how farmers can modernize their workplace, and truly farm for the future.
The piece is a combination of stop frame, miniature sets, CG and a lot of patience. Production took 12 months from development to final picture.
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