TRAMSHEDS UNCOVERED
Tramsheds Uncovered uses Augmented Reality to tell the stories of Mirvac Tramsheds’ past and present.
Tramsheds commissioned VANDAL to create an augmented reality experience to discover Tramsheds’ colourful history as a place of inspiration for creative minds and artistic expression. #TramshedsUncovered
LAYER 1: RELIVE THE ART
Learn about Tramshed’s colourful history as a place of inspiration for creative minds and artistic expression. Wander the precinct with your smart device and be transported back to the early 2000s when the sheds were an abandoned access point for budding artists. Bring to life the art that used to adore our heritage walls and help us uncover the artists that once called Tramsheds home by sharing your experience #TramshedsUncovered on Instagram. Learn about each artist as they are uncovered with a simple touch.
LAYER 2: DISCOVER TODAY
Explore the precinct in real time as Tramsheds has evolved into one of Sydney’s most loved lifestyle and dining precincts. As you scan the vendor’s square QR Codes, you will learn about the operators, chefs, menus and art of culinary excellence, all through your smartphone. By scanning the circular floor decal codes, you will be guided around the precinct by an innovative Augmented Reality wayfinding system, discovering a new twist at every turn.
▼ TRAMSHEDS | MIRVAC
Space Manager: Fiona Fong
▼ VANDAL
CREATIVE, DESIGN
Creative Directors: Emile Rademeyer, Richard Swan
Executive Producer: Anna Greensmith
UI/UX Designer: Terri Bertakis
Senior Designers: Robo Dinnerville, Darrin Hanley, Pete Nizic
Research: Gabrielle Filtz
▼ VIRTUAL IMMERSIVE
AR APP DEVELOPMENT
▼ SQUAD INK
CAMPAIGN DESIGN