H&M by Zara Larsson campaign is a take over of the brand as she releases first full-lenght album. Zara has been designing garments for the new collection and we did the promo where she break off the transmition on the stores, surrounded by a singular digital universe. Everything is pale pink, naturally.
Client: H&M
Creative Agency: Sandberg & Timonen
Direction: Betrayal_Junkie
Creative Direction: Betrayal_Junkie & molistudio
Production: Dobrina Manolova, Jack Hobbs
Director's Rep.: Katy Barker LTD
Design and Animation Studio: molistudio
Full Project on be.net/gallery/47859407/H-M-x-Zara-Larsson
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