It was a big surprise when director Betrayal_Junkie showed us his artwork and asked to bring it in a new format. He wanted to create mixed media collages from lo-fi internet material and high-value 3D elements.
The style truly represented a challenge but since we feel uncomfortable being confortable, we said yes and he flew directly to our headquarters in Buenos Aires.
H&M by Zara Larsson campaign is a take over of the brand as she releases first full-lenght album. Zara has been designing garments for the new collection and we did the promo where she break off the transmition on the stores, surrounded by a singular digital universe. Everything is pale pink, naturally.
Client: H&M
Creative Agency: Sandberg & Timonen
Direction: Betrayal_Junkie
Creative Direction: Betrayal_Junkie & molistudio
Production: Dobrina Manolova, Jack Hobbs
Director's Rep.: Katy Barker LTD
Design and Animation Studio: molistudio
Full Project on be.net/gallery/47859407/H-M-x-Zara-Larsson