Almost everyone in the motion design industry has likely heard of School of Motion — and that’s because they’re one of the best places to learn anything and everything you need to know to excel as a motion designer. So we were thrilled when they reached out to us asking us to direct a manifesto video unveiling their new brand and capturing their mission.
Partnering with some of our design heroes, we developed a concept where the visuals would begin as simple shapes + line work, and gradually increase in complexity to incorporate multiple styles of design in all three dimensions working together — all to illustrate how School of Motion’s education philosophy can help take almost anybody from novice to superstar.
As always, we’re so thankful for the amazing designers, animators, writers, and sound/music folks we are privileged to team up with on projects like this — we wouldn’t be able to do what we do without them!
Directed by Ordinary Folk
Creative Direction: Jorge R. Canedo E.
Production: Stefan Green
Script: Julie Rybarczyk
Design: Jay Quercia , Nuria Boj, Loris F. Alessandria
Animation: Jorge R. Canedo E., Victor Silva, Greg Stewart, Joélie Sémoulin, Jordan Bergren, Manuel Neto, Claudio Salas, Jose Peña
Featuring Animation from SOM Alumni: Taylor J Peters, Deanna Rilley, Francisco M. Quiles N., Abbie Bacilla
Music & SFX: Ambrose Yu
VO: Megan Hensley
School of Motion production team: Joey Korenman, Reaghan Puleo
See project details:
behance.net/gallery/85447591/School-of-Motion-Brand-Manifesto
ordinaryfolk.co/work/som-manifesto